Tip 1 of 10
Tip 1 of 10

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Tip 2 of 10
Tip 2 of 10

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Tip 10 of 10
Tip 10 of 10

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Tip 1 of 10
Tip 1 of 10

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Service Ethos Milestone
Service Ethos Milestone
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Trying Captains Playbook Cover
Trying Captains Playbook Cover

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Training Captains Playbook
Training Captains Playbook

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Trying Captains Playbook Cover
Trying Captains Playbook Cover

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Service Ethos Milestone
Service Ethos Milestone
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WHQ Door Cling
WHQ Door Cling
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1:1 Scoreboard
1:1 Scoreboard
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Champion Program Logo
Champion Program Logo
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NIKE

Client: Nike

Role: Designer, Marketing specialist

Platforms: Print, Digital, Consumer Experience 

Background: Nike announced it was transitioning from a product company to a service company in 2016. The Service Ethos, the Training Captains Program, and the Champion program were all developed to strengthen Nike’s quality of service across the board.

 

Execution: Graphic design supports: the kick-off of the Training Captains Program, the Champion program, as well as training and consumer experience. This is done through logos, digital communication boards, playbooks, email templates, and print communications.  

 

The Service Ethos reached a 6 month mile-stone (October 2016) in which stickers, buttons, laces and more were created to celebrate the event.  

The Give Nike door clings were created for the World Headquarters (WHQ) holiday shops. The door clings were displayed across WHQ campus.