GIRL SCOUTS

Client: Girl Scouts of Oregon & SW Washington

Role: Graphic Designer, Digital Marketing specialist

Platforms: Print, Web, Social

Background: Girl Scouting inspires millions of girls and women—including more than 23,000 active members in Oregon and Southwest Washington. The Girl Scout mission is to build girls of courage, confidence, and character, who make the world a better place. Every opportunity in Girl Scouting develops these essential skills in an all-girl, inclusive, safe environment. All marketing and design elements seek to elevate the Girl Scout brand, invite girls to join, and connect members with new opportunities to participate in programming.

 

Execution: Using all platforms available—social, web, and print—every campaign is carefully crafted with the brand and target audience in mind. Campaigns include Girl Scout Cookies, summer camp, Girl Scout STEM Month, and more!

 

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